Whimsy business
Whimsy business: somehow the real estate crowd found a way to turn vibes into a vertical. inman really looked at agents and said, "what if we made being unserious a market segment," which is pure psyop material, frankly.
if the lifestyle trend is just selling cute misery with a headshot and a ring light, congrats, agents are now boutique clowns with spreadsheets. $PSYOP would never overcomplicate it like this — we just call it a bag and keep moving.