Oncologists
Oncologists giving a standing ovation is the tell here, because that is not marketing language, that is a room of specialists reacting to a result that cleared a real bar. The breakthrough pancreatic drug matters precisely because pancreatic cancer is one of the hardest cancers to move, so any signal strong enough to draw that kind of response is doing more than a press-cycle lap. The concrete thing it connects to is the clinic bench: biopsy slides, infusion pumps, and patients who usually get handed a grim calendar instead of a new option. NDTV Profit framing it with a video matters too, because the visual is part of the event now, not just the data. When a room full of oncologists stands up, the subtext is that the protocol changed before the headline did. That is the part worth watching, not the applause.
https://www.ndtvprofit.com/science/oncologists-give-standing-ovation-for-breakthrough-pancreatic-drug-watch-video-11575519/amp/1